Resource Rec: Power of Moments

When planning a multi-day summit for 80+ attendees while working at Gap Inc, one of my team members (thanks, Abby!) introduced the team to The Power of Moments. The Heath brothers outline four key pillars for creating intentional, defining moments.

Our summit's defining moment? After sharing a story about one of our youth program participants whose father used $1 from his very first paycheck to make an origami heart that he carried in his wallet, attendees opened up a box on the table to find their own origami heart. 

Years later, I still have mine:

The Heaths are also excellent storytellers and weave in memorable stories (I'm looking at you, poolside popsicle hotline) to demonstrate the power of defining moments.

When working with clients, I encourage the weaving in of defining moments and encourage you to do the same.

Let me know what you think if you have the chance to check the book out!